INTRODUCTION
JD's Seafood Export Contractors
(JD's) is an exporter of fresh premium grade seafood and also consolidates
product from sources around
JD's also provides an export contract packing service. This is the only contract export packing facility in NSW which is European Union (EU) approved and has an A+ Australian Quarantine and Inspection Service (AQIS) rating.
We value add and ship to any destination globally out of our State of the Art export and processing facility located in Marrickville, just 15 minutes from Sydney's international airport and 20 minutes from Darling Harbour.
Our service is the only one of its kind in Australia and provides access to export markets for those organisations too small to have their own facilities and for other organisations already exporting non-seafood food items eg meat and fruit - they can now offer fresh premium quality Australian seafood to their already established export customers.
It was established in May 2002 by Mr Joe De Belin, Managing Director of JD’s Seafood Export Contractors.
“The big boys have their own export packing facilities, so now the small guys all around the country can export their fresh premium quality seafood to world markets”, explained Joe De Belin.
“We have experienced astounding business growth. Two years ago we exported to one country and then last financial year we exported to over nine countries and now this year we’ve already added five new countries. They are chasing us!” he said to the media at the 2003 Premier’s NSW Exporter of the Year Award.
PRODUCTS AND SERVICES
JD's Seafood Export Contractors provides a partnership service with the Australian seafood industry and its producers by providing a full export service facility. This means small agricultural farms, fishermen and seafood wholesalers with no exporting facilities can now bring their fresh seafood to the world's markets.
We have created supply chains directly from such suppliers for:
- South Australian and Tasmanian abalone and pacific oysters
- West Australian fin fish, live yabbies and marron
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- South Australian mussels, Kingfish, pippies and vongle (clams)
- Victorian mussels
- Tasmanian pippies & vongle
- Sydney Fish Market providers of small tonnage fresh seafood (daily sourcing for smaller selling items), prawns are outsourced from specialist processors on JD's behalf.
This provides not only access, but also economies of scale with lowered freight and packing costs to small suppliers and farms. Thereby opening up the global markets for their products and species. These suppliers and farms can then focus on quality, production and marketing. The logistics and costs of product to market are taken care of by JD's.
MARKETING STRATEGIES
JD's Seafood Export Contractors (JD’s) is positioned as a leading
edge export packing facility, providing access for specialist Australian
producers to global markets with a value driven proposition, not price
driven.
JD's has implemented three global marketing strategies.
The first mover advantage, as an export contract
packager of premium-quality fresh Australian seafood is the key to the
strategy. No other business provides contract-packing services in
The major ports that we export to
are:
Branding of polystyrene cartons has also been a key advantage in the visibility of the service at overseas ports.
Word of mouth is the major marketing experience about the service and quality of product and ease of accessing Australian product and has seen exports grow exponentially in the first year of operations.
Having the highly regarded EU (European Union) authorization and the highest AQIS (Australian Quarantine Inspection Services) rating supports the JD's Seafood Export Contractors position of the best quality, reliability and price.
Brand Development
The JD's Seafood Export Contractors brand is being built on a key competitive advantage of integrity of product quality and satisfying customers' expectations.
The brand is enhanced with strong communication and partnering between the Australian producers and the export markets. This is managed with a dedicated Export Manager and the entrepreneurial skill of the Managing Director and company owner and his long and trusted reputation in the seafood industry.
Company Planning
JD’s Seafood Export Contractors has just completed its seconed financial year of trading and it has grown beyond expectations.
The Owner has recognized that the future of the business requires an even higher level of planning than required for the first year. To ensure the business is well supported JD’s Seafood Export Contractors has engaged the services of a Department of State and Regional Development registered Consultancy to support the development and implementation of a new Business Plan out to 2007.
Supply Chains
Supply Chains are recognized as the key to the business, without them there is no business.
There is a partnership relationship
with the five key areas of product, producers ie farmers/agribusinesses
and fisherman, processors, their facilities and wholesalers.
They are partnered for a long-term relationship and has been established and is maintained with daily communication for product supply reliability, consistency, and regularity and premium quality.
The second area for partnering suppliers is in negotiated price consistency and this is built on a the reliability of moving product and demonstrating JD’s Seafood Export Contractors value and premium position as a contract packer and exporter of fresh chilled Australian seafood.
In addition there are five key drivers to a strong supply chain that JD’s Seafood Export Contractors hold as immutable values and principles:
pay accounts on time;
have a highly experienced and dedicated Export Manager;
have a passionate, dedicated and loyal team to do what it takes for our customers;
create partnership with suppliers as the source of the busines; and
provide a unique service so that companies can expand the product range to include fresh Australian seafood for those already exporting and companies not already exporting are enabled to commence.
Production Capability
Today average orders are 250 – 300 kilos with a few orders at 600 – 700 kilos. Capability and capacity is already available to pack and export double today’s average order to 500 – 600 kilos and the facility is ready for 24hours x 7days operational schedules.
Staff, processing, supply and freight is set-up to support 100% increase in business. The business can respond immediately.
Limits are external and relate to aircraft
cargo space, product availability and weather affecting producers, fisherman,
farmers and quality of product. For example a potential new customer -
a chain of 19 restaurants in
Competitive Advantage
This is sustained with four key components; the drive to formalise regular supply chains and as JD’s Seafood Export Contractors is the first to market with a niche product packaging facility and complete offer, the supply chains are very keen to ensure this advantage also.
Secondly, price consistency provides a competitiveness that is not comparable and this is built from the above and the niche positioning and dedication to premium quality product.
Third, are the diversity and uniqueness of the product lines and range that JD’s Seafood Export Contractors can source, Supply is not predicated on a single species, but a strong and broad premium range of species that are otherwise not readily and price cost-effectively available.
Finally, JD’s Seafood Export Contractors is known for being ahead of the trends, in fact creating trends as well as being innovative and proactive in product and packaging.
This has seen the market
come to JD’s Seafood Export Contractors proving that the niche is in demand
and in fact there is no other facility operating here. JD’s Seafood Export
Contractors has a first mover advantage as export contract packager of
premium quality fresh Australian seafood.
Advanced Technology
JD's Seafood Export Contractors has a state of the art export facility that has 100% compliance with the Food Processing Accreditation and an A+ rating with AQIS.
The next advance is the new modified atmosphere technology, which will enable the expansion of the range of fresh fish exported, and the technology itself delivers a superior shelf life of fresh fish without compromising quality, colour and texture.
Quality Assurance
JD's Seafood Export Contractors is audited by two independent organisations for monthly water testing with Independent Monitoring Consultants, and product and facilities testing and processes with AQIS. It has rated consistently over the past 12 months with the top A+ rating.
JD’s also has stringent processes to ensure its EU Authority is maintained enabling export into the EU. The EU Authority is a highly sort after attestment to quality assurance.
Each consignment of product is stringently monitored for temperature, bacteria, product size and all other specifications. Product is not accepted and therefore not packaged which has not passed the QA tests. This way JD’s to ensures its packaged product will land at its destination exactly as specified and expected.
JD's Seafood Export Contractors Guarantees it's customers that product is delivered as per the specification in size, quality and temperature.
Finanical Management
JD's Seafood Export Contractors operates a fully computerised accounting system with a full time accounts staff member.
JD’s is in the process of implementing export credit insurance. New exchange rate management strategies and system is being set-up with a specialized forward buying operation recommended by the Bank. Most of JD’s Seafood Export Contractors’ transactions are in AUD, with some clients requiring billing in USD.
SUMMARY
JD's Seafood Export Contractors leads the way for high quality, niche Australian aqua-culture producers to export by providing a one of a kind service contract export packing service.
This means that fishermen and oyster farmers, for example, have access to otherwise unattainable export markets via our EU approved and A+ rated AQIS facility.
Contract export packing also allows organisations who already export other products eg meat and fruit to add premium quality fresh Australian seafood to their offerings to overseas customers.
We are able to provide better freight rates to exporters due to the volume discounts we receive. Whereas a small export organisation would not get the benefit of these economies of scale.
Our service also allows importers in other countries to decrease their freight costs by consolidating shipments of mixed products eg one shipment of 400kg which comprises seafood and meat, rather than two separate shipments of 200kg each.
JD's Seafood Export Contractors is growing very quickly and much of this growth is from ‘word of mouth’ – the best sort of advertising.
For further information:
Managing Director:
Joe De Belin
JD's Seafood Export Contractors
ph 02 9516 2744
0419 692 916
joe@australianseafoodexports.com
Administration Manager:
Linda Wen Lin
JD's Seafood Export Contractors
ph 02 9516 2744
0411 635 066 (English & Chinese)
linda@australianseafoodexports.com
International Telephone Number: 0061 2 9516 2744
International Fax Numer: 00612 9516 2755
Office Address:
Marrickville
NSW 2204
Post Office:
Menai